OPTIMEL
FRIESLAND CAMPINA
Industry: Food / Office: Rotterdam
The Challenge
FrieslandCampina wants to gradually position Optimel as a healthy brand that caters to the deliberate daily needs of today’s active, discerning man and woman. This in-store shopper activation campaign must create a new incentive to associate Optimel with a healthy lifestyle by linking it with yoga, Bali, mindfulness etc.