LELY BRAND IDENTITY
Industry: B2B / Office: Rotterdam
The Challenge
Lely offers a wide range of high-quality, innovative products for milking, feeding, housing and care of dairy cattle. For Lely’s current and potential customers to have understanding and insights about which products they offer and what they can deliver for them, we have developed a new structure for their products and so change Lely from a product to a customer oriented company.