LELY BRAND IDENTITY
Industry: B2B / Office: Rotterdam
The Challenge
Lely offers a wide range of high-quality, innovative products for milking, feeding, housing and care of dairy cattle. For Lely’s current and potential customers to have understanding and insights about which products they offer and what they can deliver for them, we have developed a new structure for their products and so change Lely from a product to a customer oriented company.
Concept & Solution
Re-positioning of Lely consumables. We have established the value proposition of the product group of Lely consumables including the statement. Together with the specialists of Lely we also redesigned the product categories to Milk Care, Cow Care and Machine Care.
Concept & Solution
Re-positioning of Lely consumables. We have established the value proposition of the product group of Lely consumables including the statement. Together with the specialists of Lely we also redesigned the product categories to Milk Care, Cow Care and Machine Care.
Realisation
Commercial materials with a consistent look and feel that are internationally applicable, such as brochures per product category and advertisements.
All deliverables are compiled and added as chapters to the Lely brand book as guidelines for further development of Lely consumables.
